More raving about Artful Blogging (Autumn 2008) (Volume 2): After reading Emma's enthusiastic blog about Artful Blogging I started looking through my copy of this journal again. (Yes, I read her blog about my blog...) Then I stopped at the tagline: "Visually Inspiring Online Journals."
Visually Inspiring is the essence of what I want to achieve on this blog.
On to dissecting more reasons I choose printed magazines:
Regional or Local Flair: The majority of my marketing comes from in person contact. I find understanding my chosen home is essential to appealing to my audience. People usually want something that evokes a sense of where they are living or where they are visiting. For example, turquoise and silver are a staple of southwestern jewelry. I think in terms of Southwest-y-ness in colors I pick for my glass beads and also in terms of using turquoise stones in the jewelry. In magazines like Su Casa, SantaFean, Cowboys & Indians, and Texas Highways, I am able to gain additional insight into the textures, shapes, patterns, and colors of the locale. My home will soon be Hong Kong, so you might see a different flair. It might have a splash of the southwest ('cuz I really like the Southwest) along with an Asian twist. Hmm...that is really quite a combo - Texan and Asian. I am interested to see what my brain does with that...How this can help me: appeal to the local audience.
The story: My favorite art pieces in my home come with a story...how it was created, who is the artist, what the artist was thinking when they created it. I have picked up an occasional magazine highlighting artists in different media such as sculpture, painting, and photography. Since art is a highly personal and individual subject, the story is a way to create a connection between the minds. How does this help me: create a compelling story with my art pieces.
Learning Something New: I have been eyeing up the many craft and jewelry magazines out there. I can’t wait to get my hands on them. But…I’m trying to divest myself of the stuffage so I don’t have to lug it across the globe. I’m very into digital media these days. I look forward to when the Kindle: Amazon's Wireless Reading Device will be in color. How this can help me: provide useful information to my blog readers.
Small business gumption: (Gumption = I think I've been living in Texas too long.) I like to ruminate on the stories of small businesses run by creative individuals. How this can help me: Creativity and the business of selling beautiful things provide a catalyst to help me figure out how and where I can grow or not grow my business.
Inspire. Entertain. Inform.
Which magazines do you pick up? Why?
And a final note: Whew! That was a bit of pressure to finish a real article for this week. We’ll see if I can maintain this pace. I have a bunch o’ ideas for later, but need some courage (and time) to execute.
First Photo: Su Casa, Spring 2005. Photograph by Jack Parsons. Inspired the use of wooden beads in the jewelry.
Second Photo: Pottery Barn, May 2008 Catalog, Page 57. Inspired the use of Dark Turquoise, Nile Green, and Pale Sky Blue in the jewelry. (This is a Version 2.0 of the necklace from last week's post.)
Third Photo: Pottery Barn, May 2008 Catalog, Page 37
Fourth Photo: Victoria, May/June 2008, Page 7, Laura Ashley advertisement. Inspired the hot pink and light pink dyed cultured pearls color combination.
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